Well, I requested it and it’s there! I went on MyCokeRewards tonight to enter my weekly codes (a friend shares her caps with me) and the new rewards offered include the ability to donate your points to help with the Red Cross’ relief efforts in Haiti. The highest number donation, 140 points, equals about $2 in value I was told after I made the donation. I wish it were more. That doesn’t seem like enough, since you can only enter 120 points worth of codes in a week. But it’s better than nothing. So thanks, Coke, for listening and adding this as an option.

EDIT: Coke is currently doubling and adding to it so the donated amount at this level (140 points) is $6, much better, so I donated points again.